United to play

Copa America is about drama and dreams, passion and heartache, defeat and triumph. So how do we transform potential adversaries into allies? How do we convert rivalries into partnerships? How do we get players and fans even closer? In order to communicate this emotion fueled event, to rationalize this irrational passion for Football in Latin America, our brand identity combines key elements from both hosting countries to:

• shine a light on the idea of unity
• convey the idea that we must be United as a continent and celebrate Copa America as one